Saturday, November 11, 2006

WoW and Median Gamer Theory

Kill Ten Rats, which has been a bit light & fluffy for the past couple of months, has apparently been saving up all its energies for two excellent articles about why World of Warcraft is so successful.

"After the first two hot dog stands are on the beach, the best place for the next one is…actually, still next to the other two. Now you get that ~49% of the beach, the guy on the far side gets ~50%, and the poor schmuck stuck between you gets virtually no one unless there is a line. This explains why, despite EQ and its many clones, WoW and EQ2 set up in a very similar space. Guess where Vanguard and Crusade are aiming for? Is City of Heroes essentially EQ in tights? We have also seen EQ in space, and let’s not even talk about the Korean MMO market."
The articles are called Median Gamer Theory and Network Effects, both by Zubon, and are worth five minutes of your time if you're remotely interested in MMOGs.

No comments: