Saturday, February 07, 2009

Star Strike Television and Print Ads


1982 saw the release of the "exciting new Intellivision space game" Star Strike for Mattel's Intellivision console. The game was heavily influenced by the Death Star trench run sequence from Star Wars and saw the player flying down a scrolling trench and firing missiles at targets. Failure could result in the on-screen destruction of the Earth. The print ad promises "special effects so realistic they appear three-dimensional".

The television ad below features American journalist George Plimpton comparing Star Strike to the Atari VCS port of Asteroids, a game which at that time had already been on the market for three years. Star Strike may have had the prettier graphics, but history has shown Asteroids as the game with infinitely longer-lasting appeal.

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